Arroz Dacsa was awarded by the Mediterranean Marketing Club (CMM) at the 12th Mediterranean Marketing Night. Specifically, its brand Arroz Dacsa received three of the awards of the night and became the most awarded brand of the evening.
The “MIA Brand Strategy Award powered by Zenithbr” went to Arroz Dacsa for its ‘El Veredicto’ campaign, continuing with its brand strategy by reinventing its communication approach with more disruptive and humorous proposals and using insights from the Valencian culture to rejuvenate its target audience.
Also the Group Brand and Communications manager of Arroz Dacsa, Lorena Lázaro, received the “MIA Recognition to the professional of the year promoted by Distpublic” for her leadership in Dacsa for the transformation of the brand towards a younger, creative and digital image.
In addition, Arroz Dacsa received the “Best MIA Award of the year promoted by À Punt”, which the public attending the gala voted live among the twelve finalists.