In the upcoming years, exporting companies will have to complete their digital transformation process and this will require an adaptation effort on the part of export professionals.
To this end, FEDACOVA, together with the Regional Ministry of Agriculture, Rural Development, Climate Emergency, Ecological Transition and GLOBALEXPORTISE, organised last Thursday, 6 July, the Training Workshop “The Digital Transformation of the Export Department; from Big Data to Artificial Intelligence. How to approach it successfully“.
The meeting, given by Bernardo Abril, managing partner of Globalexportise Intelligence & Marketing Services, expert in branding and international promotion and director of the Observatory of Valencian Brands Abroad, explained how to approach this process, considering the benefits, points to take into account and threats that we will face.
- The management of Big Data market information.
- Distribution and electronic sales through marketplaces.
- Promotion and international marketing through Artificial Intelligence systems.