FEDACOVA, in collaboration with the Ministry of Agriculture, Livestock and Fisheries and Alfombra Roja Consulting, held on Thursday April 4, the Training Day “OPTIMIZE YOUR PRESENCE AT INTERNATIONAL FAIRS. ACCESS THE NORDIC MARKET”.
The meeting laid the foundations to make the most of the participation in international fairs and gave the keys to a successful access to the Nordic market, a market of more than 27 million consumers passionate about the variety and quality of Spanish gastronomy. Maribel Álvarez, CEO of Alfombra Roja Consulting, a consultancy firm with 19 years of experience helping companies, organizations and institutions to open markets in Denmark, Finland, Iceland, Norway and Sweden, was present. Two success stories were also shared, El Mostrador and Campoverde, who recounted their experience participating in promotional activities in these markets and how they have provided an opportunity to improve the competitiveness of their companies.
